Last updated: September 26, 2020

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Beauty routines start off simple, and they become more complex and involve more steps and products as we age. A basic routine includes cleansing gel, tonic, and moisturizer. When our skin begins to require more, face serums, eye contour products, and creams specifically tailored for day/night use are introduced. Each of these products is supposed to have specific functions and cannot be substituted by any of the others.

As the selection of “indispensable” products continues to grow in North America, consumers are finding it difficult to determine which products are really necessary – not just part of a corporate sales strategy. Eye contour products, for example, are always at the center of these debates. Do you know where you stand? Read on to better understand the role of this controversial product in any given beauty routine.

Key Facts

  • The skin around the eyes is much more delicate than the skin in the rest of our face and body. It stands to reason that it would require special care.
  • If you’re looking to nourish this delicate skin, look for products that have the right characteristics and composition. Each individual will have different needs, and there is no one-size-fits-all product.
  • Eye creams don’t just serve to moisturize the contour of the eyes, these products often offer added benefits and active ingredients. In the U.S. market, you can find anti-wrinkle, antioxidant and anti-inflammatory formulas, among many others.

The best eye contour products available on the U.S. market

To help you understand the components of good eye cream, in this section we present you with the best 5 eye contour products you can find in the United States. Make sure to note their active ingredients and beneficial properties, this will help you compare and determine which product will be right for you.

LilyAna Naturals — Eye Cream Moisturizer (1.7 oz)

Rejuvenating eye treatment by LilyAna Naturals is brightening, firming, hydrating, lifting and tightening for the skin around your eyes and cheeks. It works to liven the eyes, giving an overall more vibrant look to the face. It’s an eye cream that is great for both women and men. The advanced anti-aging skincare formula contains ingredients that nourish like Vitamin C, Vitamin E, Rosehip Seed oil and organic Hibiscus flower extract.

This cream can be used both in the morning or at night before you go to bed. It is composed of 94% all-natural anti-aging ingredients, making it perfect for sensitive skin. Made specifically for the eyes, it is also good for other parts of the face and neck and is light enough to be used under makeup. This eye cream heals, repairs and calms giving you an even skin tone and a smooth radiant complexion.

RoC — Retinol Correction Anti-Aging Eye Cream Treatment (.5 fl oz)

This .5 fluid ounce tube of anti-aging retinol eye cream visibly reduces signs of aging around the eyes, including crow’s feet, dark circles, and undesired puffiness. This formula is gentle on the eyes, made for even the most delicate and sensitive areas on the face and around the eyes. It is a hypoallergenic and non-comedogenic formula, dermatologist tested. This cream by RoC is non-greasy and has been shown to reduce the appearance of wrinkles in a matter of just 12 weeks.

This unique retinol formula contains high levels of pure retinol alongside an exclusive mineral blend, providing maximum anti-aging and anti-wrinkle properties. With patience and consistent application, this cream can reduce and almost completely eliminate wrinkles even in those who have smoked for years and those with constant sun exposure. This formula contains one of the highest concentrations of retinol that you can find without a prescription, all at an incredibly reasonable price.

Neutrogena — Rapid Wrinkle Repair Under Eye Cream (.5 fl oz)

This easy to dispense tube contains Neutrogena’s Rapid Wrinkle Repair Eye Cream. It contains both hyaluronic acid and retinol for maximum anti-aging effects. The anti-wrinkle formula contains accelerated Retinol SA that works to visibly and effectively reduce the look of fine lines and wrinkles. It contains a unique combination of ingredients that have been clinically proven to leave the skin feeling smoother and diminish the look of age spots.

Specially formulated for the eye area, this fast-acting retinol cream will help fade the look of stubborn crow’s feet. It brightens and evens the skin tone in the areas right under the eye and helps smooth all the tiny fine lines and texture, reducing the look of fatigue and dark circles. This cream also contains a glucose complex, a retinol booster, which accelerates the skin’s surface activity for faster results. The hyaluronic acid present adds line-plumping moisture to help hydrate, replenish, and rejuvenate the look of skin.

Northern Crown Cosmetics — Eye Cream – Dark Circles & Under Eye Bags Treatment (50ml)

This all-natural anti-aging solution is a simple age defense treatment, formulated to lift and restore firmness to the areas under and around the eye. Simply apply at home, and you can address all the major concerns for aging skin; wrinkles, fine lines, crows feet, loss of firmness, loss of tone and resilience with a single product. This cream works to awaken tired skin. It’s lightweight and provides instant refreshment while reducing dark circles, eye bags, and puffiness.

This USA made eye gel is formulated with only premium quality ingredients like hyaluronic acid, Gotu Kola, Cucumber Oil, Aloe Vera and more. All ingredients are naturally sourced and produced in the US by Northern Crown Cosmetics. This product doesn’t contain parabens, dyes or fragrances. It is 100% vegan and cruelty-free. They recommend using this cream twice a day; once in the morning and once at night for the best anti-aging and moisturizing effects.

Pure Biology — Premium Total Eye Cream (30 ml)

Packed with clinically tested ingredients, this enhanced eye cream adds two of the strongest proprietary complexes clinically shown to deliver the most potent wrinkle reduction benefit among non-RX grade cosmetic skincare products. It contains Hyaluronic Acid, Vitamin C and E, Aloe and natural Argan oil to brighten and protect the skin. The vitamin C and caffeine present give the body antioxidants and collagen that work to defend against UV exposure and reduce under-eye bags. It helps to eliminate puffiness, dark circles and renews extra thin skin.

This eye cream by Pure Biology will leave the skin around your eyes looking more refreshed and youthful. By immediately moisturizing, this cream provides results as soon as the first application, minimizing the appearance of fine lines. The Shea Butter, Primrose Oil, and other natural extracts help to lift and restore the skin, penetrating deep to leave the skin soft and smooth from the inside out.

Shopping Guide: Everything You should know about eye creams

To know what product will suit you best, you should first understand the main functions and features of these types of products. For this reason, in this section, we want to give you all the information you’ll need in order to make the most informed decisions at the time of purchase. We have also included answers to the most frequently asked questions among buyers.

Eye contour creams have many benefits.
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What is eye cream exactly?

Eye contour creams, or simply eye creams, are considered a facial and beauty cosmetics. They are formulated specifically to treat the skin around the eye. You may be wondering if a special cream is actually necessary solely for this region… and the short answer is yes. Longer answer: the skin tissue of this delicate area has a different composition than the skin tissue in the rest of the face and body; it then makes sense that it would need a different type of care.

Experts across the board agree that the skin around the eyes is unique from that of the rest of the face. This skin is finer and more delicate, which makes it susceptible to even the smallest alterations in the environment. The eye contour loses moisture very easily, making it the dryest skin of the face. Moreover, squinting and constant movement of the eyes hastens the appearance of lines and wrinkles.

When we retain water, fluids tend to collect under the eyes, this tends to cause puffiness and dark circles.

It is important to understand that this skin has peculiarities and needs that should be tended to in a targeted manner. Meaning, it makes sense to have a product that is dedicated specifically to treat this area. Eye contour creams are formulated to combat the signs of aging and reinforce lost elasticity in this area. Most eye cream products today also provide other beneficial properties, which we will touch upon next.

What specific properties make eye creams beauty products?

Eye creams today don’t just moisturize the skin around the eyes. Their role has grown and they now include a plethora of beneficial functions, such as anti-wrinkle, slowing down the appearance of expression lines and attenuating deep wrinkles. For example, some creams will have caffeine and other active components that work to prevent age-related skin oxidation.

Keep in mind that eye creams are not miracle products. The results will be mild and progressive, however, they will be long lasting and very noticeable. Using eye cream is an easy and non-invasive treatment for aging skin.

What components should an eye contour cream include?

The peculiar characteristics of the skin around the eyes make it so that specific components are necessary in order to properly care for it. For this reason, eye creams will only be effective if they include the right ingredients and components. As you know by now, you will even be able to find products with different formulations, made specifically to help you achieve specific results.

For example, if your priority is to combat the signs of aging, make sure to choose a product with anti-wrinkle effects. Some of the ingredients to look for would be retinoic acid derivatives, vitamin C, peptides or hyaluronic acid. If on the other hand, your priority is to correct are dark circles and bags problem, you would benefit from an eye cream that has caffeine or other anti-inflammatory components as part of its active ingredients.

The following table summarizes the main active components found in todays’ eye contour creams, we have also included a brief description of their function:

Ingredient Function
Retinol Promotes cell turnover and regeneration, anti-wrinkle agents.
Vitamin C Anti-wrinkle, helps fight dark circles.
Ceramides Intense hydration.
Hyaluronic acid Anti-wrinkle effect.
Sun Protection Prevent solar damage to the skin.
Caffeine Anti-inflammatory, reduces bags and puff, antioxidant.
Peptides Anti-wrinkle agents.
Green tea extract Anti-inflammatory, reduces bags, fights dark circles, antioxidant.

When should I start using an eye cream?

There is no one set age for starting to use eye cream products. When you begin will largely depend on the effects you’re looking to obtain and your specific skin and environmental conditions. As you know, eye creams today come in many presentations with varying properties designed specifically to treat different issues and aspects of this delicate skin. The right time to start using eye creams will vary depending on their specific properties.

If a product has anti-wrinkle properties for example, the advised age to begin its use is around 25 years old. This is the average age where the first signs of aging begin to appear in men and women. Experts advise starting using these products before the first wrinkles begin to appear. As always, it’s easier and more effective to prevent and delay than to correct.

However, if your main problem is bags and dark circles under the eyes, then it’s a little different. There is no defined minimum age for starting to use eye cream with natural anti-inflammatory properties. If you have bags or circles under your eyes, you are ready to start using products that treat the problem, it is ok to use the product as you need it.

Contour cosmetic creams are a useful tool to fight dark circles and annoying bags under the eyes.
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How are eye creams applied?

As with any cosmetic product, using eye cream correctly is essential for ensuring good results. In a beauty routine, it should be applied after facial cleansing and toning, making it the third step of your routine. It should always be applied before moisturizer and used morning and evening if directed. As for how to apply it, begin by softly tapping a small amount of product around the eyes and eyelids.

Using your ring and pinky finger, gently massage the formula in the eyes with clockwise circular motions. Start at the top of the eye and move from the inside corner of the eye out towards the outer edges, and back under the eyes moving towards the nose. Keep making figure 8 circles around the eyes until the product is fully absorbed. Finish by lightly tapping your fingers on the skin around this area to activate circulation.

Dermatology and cosmetic specialists recommend daily use of eye creams.
(Source: StrenInikova: 64397574/

The method described above is a general guideline, we should note that the best mode of application will depend on the problem you’re trying to address. To combat bags, apply the product with light dabs, going from the outside to the inside of the eye (from the cheekbone to the teardrop). This action will help drain excess liquid from the area. In the event of dark circles, the direction of application is reversed: from inside to outside of the eye, to activate circulation.

Do all moisturizers work as eye creams?

Some think that using a general moisturizing cream as eye contour cream is enough to properly care for this area. The reality of the matter is that regular creams are not formulated to treat this delicate skin. In fact, some of the ingredients in creams used for the whole body may actually irritate and damage the contour of the eyes.

Facial moisturizers lack the necessary components for the proper treatment of the eye contour skin.

What adverse effects can eye creams have?

Eye creams are topical treatments, which makes them non-invasive. This means that there are very few possibly harmful side effects associated with the use of these products. This is especially relevant when comparing these effects with the possible adverse effects of more invasive treatments for this area, namely botox or other even more invasive procedures.

That being said, as with all cosmetic products, there is always a risk of hypersensitive reactions or allergies to manifest. There are people who can be allergic or intolerant to any of the components in specific eye cream products. This risk can be mitigated by carefully reviewing the composition of the product you choose, and making sure that none of its ingredients could be harmful to you.

The table below summarizes the main pros and cons of using eye creams.

  • Corrects signs of aging
  • Antioxidants
  • Anti-inflammatory
  • Repairs skin
  • Corrects dark circles and bags
  • Non-invasive treatment
  • Possible allergic reactions
  • Hypersensitivity

Purchase Criteria

Even though we have given you a lot of information in this guide, we want to leave you with one last set of criteria you should consider when choosing your eye cream. These factors are not only relevant when buying eye creams, they should also be kept present when looking at any cosmetic product. We strongly believe that all of this information will help you make the best possible purchase.

  • Desired effect
  • Ingredients
  • Application
  • Quality
  • Price

Desired effect

As mentioned many times throughout this guide, eye contour creams can have multiple and diverse properties. Therefore, before buying an eye cream, you should ask yourself what effect you want to achieve from the product. You will find that eye contour products often focus on specific issues and it will be important to determine what you want to focus on. For instance, anti-wrinkle versus dark circle corrector.


This aspect is closely related to the previous one. Depending on the results you wish to obtain, you will want your cream to contain certain active ingredients over others. There is no standard composition for all eye creams. Ingredients and their proportions vary according to the purpose of each product.

So, if you’re looking for a product to combat the signs of aging, you’ll prioritize creams containing anti-wrinkle compounds. For example, vitamin C, peptides, ceramides or hyaluronic acid. On the other hand, if your priority is to treat heavy bags, you will need an eye contour cream with caffeine or green tea extract.

The composition of the product is also relevant when considering possible adverse effects. Before purchasing any product, make sure that it doesn’t contain any ingredients that could be harmful to you. There are people who are more susceptible to certain components than others and this should always be kept in mind.


Application is a particularly important aspect when it comes to eye creams. In fact, some of the effects of the product will be more or less intensified depending on its application method. You will find a great variety of products with very different packaging and applicators in the market. For this reason, it is important that you know how to choose the one that best suits you.

As an example, some creams consist of a roll-on applicator with a cooling effect. This steelhead promotes drainage and relieves fluid retention when rolled through the lower eye area. You’ll also find spherical applicators – these regulate how much cream is used and are also useful for massaging the area.


This aspect is key when looking at any cosmetic products. Keep in mind that eye creams are meant to be applied on a very delicate area of your skin. Therefore, the products you choose have to be of good quality. Poor quality products can have harmful effects on your health and the appearance of your skin.

In order to be able to tell if a product is of good quality, there are several aspects you can evaluate and consider. For instance, making sure the product is from a recognized and experienced cosmetics brand. It is also important to pay attention to the list of ingredients and their origin. Finally, customer reviews can also be a very useful tool to help you assess quality.


As you know, in the United States, the cosmetics industry offers a wide range of products with varying prices and qualities. It’s good to keep in mind that a higher price is not necessarily synonymous with a higher quality. You will have no issues finding a product that suits your needs and your budget.


If you made it this far, you now understand the benefits of including these specific creams in beauty routines. This is because the skin that surrounds the eyes has special characteristics that require special care. Because these particular needs cannot be met by a conventional moisturizer, eye creams are there to provide hydration and nourishment to this sensitive skin while also treating other cosmetic issues associated with this area.

With these products, you will be able to combat the incipient signs of aging or annoying bags or dark circles that dull your look. The daily use of eye cream is recommended by specialists in dermatology and cosmetics, to help you make your eyes shine brighter and look your best for longer. So, if you’re around 25 or don’t know how to get rid of dark circles and heavy bags, you should be giving these products a try.

If you found the information in this guide useful, don’t hesitate to share it on your social networks. Otherwise, feel free to leave us a comment with your thoughts.

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