Last updated: September 26, 2020

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If you live in any kind of society these days, you’ll find yourself in all kinds of situations that involve human interaction. Whether it be for work meetings, shopping or afternoon drinks with the girls, whenever we find ourselves in a social setting, we want to look our best. Being presentable not only gives us confidence, it also reveals how we feel about ourselves.

If you want to enhance or change your look, makeup is a great tool. The proper use of makeup can help you adapt your image to fit any look you desire. Because makeup can have a great impact in our appearance, it’s important to have a proper understanding of what constitutes good makeup. If you want to learn more, this article includes everything you need to know about everyday makeup.

Key Facts

  • Everyday makeup is meant to naturally enhance and highlight your face’s natural beauty and features.
  • This makeup includes a variety of products that work together to help you achieve your desired results. These products include foundation, lipstick, mascara, and many more.
  • The proper use of makeup has been proven to have cosmetic, psychological and health benefits.
  • In order to achieve the best results when using everyday makeup, there are a few basic rules you should follow.
  • There are also some disadvantages associated with the use of everyday makeup. These are essentially related to the improper use of makeup and some specific poor quality products.

Ranking: The best every day make up on the U.S. market

This ranking contains the top 5 products any makeup case should have. These products will help you achieve a natural and lovely everyday makeup look. We’ve included the basic products so you can get an idea of what will work best for you.

No. 1: Maybelline New York — Fit Me Matte + Poreless Liquid Foundation

Maybelline’s Fit Me Matte Foundation is an all-natural looking medium coverage liquid foundation makeup. Coming in 40 different shades, you’ll find a fit for every skin tone. This foundation is best for normal to oily skin. It refines the pores to give a natural matte finish. This product can be used as a full face foundation with buildable coverage for a flawlessly natural look.

This foundation is great for skins of all ethnicities and all ages. It won’t cake in wrinkle lines but instead, will work to smooth them out. Its superb coverage doesn’t make you feel as though you have another layer of skin on; it isn’t too heavy nor is it too light. It’s a long-lasting foundation that can be easily removed with micellar water. Consumers love that Maybelline has created this foundation not only in a range of skin tones but of in between and undertone shades as well.

No. 2: Lamora — Best Pro Eyeshadow Palette

Amazon’s #1 Best Selling eyeshadow, his matte-shimmer palette has been inspired by women feminine and gentle side. It is created with ingredients of the highest quality and the most updated ultra-micronized, luxurious waterproof cream formula. It contains 16 bright, pigment-rich nude colors with serious staying power and blend-ability. Included are colorful rose gold and royally dark brown shades for a shimmery yet natural look.

The velvety smooth finish of each of these eyeshadows works to enhance the natural features of your face and eyes. This palette is perfect for an everyday look as well as special events and occasions. Each of these performs great either wet or dry. You can shade, shadow, contour and define the eyes just like a professional. This palette comes in an easy to carry 5.6” x 3.7” .4” size, making it perfect for travel or to take with you in your purse.

No. 3: Burt’s Bees– 100% Natural Origin Blush

Richly pigmented and highly buildable, the light pink hues of this blush by Burt’s Bees is ideal for adding radiance to fair to medium toned skin. This quality blush product contains nourishing ingredients from 100% all-natural origin. The light-toned blush is made with bamboo, honey and vitamin E not only to bring color to the cheeks and face but to nourish the cells of the skin, producing results from the inside out.

This lightweight mineral makeup applies easily and evenly to enhance your cheeks’ natural glow. It is available in three different shades, bare peach, and toasted cinnamon, offering blush options for almost every skin tone. Burt’s Bees blush is dermatologist tested and formulated without parabens, phthalates, SLS, petrolatum, talc, synthetic fragrances or silicones and has never been tested on animals. It comes in an easy to carry and easy to open snap contained that allows you to apply a fresh layer in seconds.

No. 4: Honest Beauty — Extreme Length Mascara + Lash Primer

This 2 in 1 primer and mascara work together to provide you with lush length, volume and extra definition for your lashes. The brilliant formula created by Honest Beauty includes a primer right in the tube that coats the lashes to create an even base and intensifies color. The rich mascara lays down smoothly to create dramatic length and sky-high lift. The specially molded bristles pick up and separate every lash for expert definition.

This product is made without any parabens, paraffin, silicones, mineral oil, synthetic fragrances are manufactured 100% cruelty-free. It has been dermatologist tested and recommended by ophthalmologists for an eye-friendly makeup that’s great even for the most sensitive of eyes. In a consumer test, 94% of reported their eyelashes look more defined, 92% agreed that this mascara made their eyes pop and 92% saw a visible lift. If you’re looking for a non-toxic and effective mascara at an affordable price, look no further.

No. 5: Maybelline New York — Color Sensational Inti-Matte Nude Lipstick

The Color Sensational Inti-Matte Lipstick features warm, golden pigments that work to subtly but profoundly enrich your natural lip color. The cream matte lipstick is infused with sumptuous honey nectar to nourish and soften the lips as they lightly color them. Because Maybelline offers this lipstick in a variety of warm, sensational nude shades, you can find your perfect tone to match your skin and style.

Unlike other, conventional matte lipsticks, Maybelline’s matte formula won’t dry out your lips and the pigmentation holds all day long, always maintaining it’s light creamy feel. This lipstick is great on its own or complemented by adding a gloss on top of that is more your style. This lipstick goes on smoother than ever. For the best and most polished look, Maybelline suggests using this product with the Color Sensational Lip Liner. This is an amazing quality cosmetic that comes at a great price.

Shopping Guide: Everything you should know about everyday makeup

If you’re going to be using everyday makeup, there are a few important aspects and characteristics you should know about these products. In this section, we have included all the information we think is relevant, as well as the answers to the most frequently asked questions regarding these products.

To achieve a natural look, make sure to use everyday makeup in natural tones.
(Source: Victorias: 46144411/

What is everyday makeup exactly?

Cosmetic makeup is made up of an ample selection of products that serve many different purposes. One of the main uses of makeup is to create a natural daytime look that is radiant and sophisticated.

This is pretty much what everyday makeup is all about, combining different beauty products to create a natural look that enhances your natural beauty. When this look is achieved, it makes the face’s features more beautiful in a very subtle way.

Mascara is a key component of an everyday makeup look.
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Makeup experts agree that the best everyday makeup look is subtle and practically unnoticeable. When doing daytime makeup, you’ll want to refrain from creating a striking and dramatic look. Your goal should be to bring harmony and balance to your features in a discreet way.

Who would benefit from using everyday makeup?

If you choose quality products and use them correctly, everyday makeup can have many benefits. These benefits go far beyond the aesthetic and cosmetic level. The use of makeup up can have an impact on happiness and it can have psychological and health advantages.
Good quality cosmetic can help you care for your skin, lips, and eyelashes. The best products will be made with many beneficial ingredients and properties to care for you from the inside out.

For example, most foundation products in North America these days contain UV protection and like this, you can find products that not only make you look pretty, they will also nurture you. As you can see, everyday makeup can have the benefit of boosting your self-esteem by making you feel more confident and attractive. Remember that self-confidence is crucial to success, and well-groomed people look confident even if they may not always feel it.

To achieve a natural everyday makeup look, make sure to use skin tones.
(Source: Daria Minaeva: 60728835/

Last but not least, of course, everyday makeup is also used for its obvious cosmetic benefits. With proper technique, you can give your skin a natural and healthy appearance by enhancing your natural features. The idea is to even out our complexion, highlight and define our natural features and give the lips moisture and volume. In short, everyday makeup gives you a subtle boost, making you look and feel radiant and fabulous.

What is the difference between everyday makeup and evening makeup?

When you’re looking to start using everyday makeup, it’s important to know the fundamental difference between this look and evening makeup. Even though most products can be used for both looks, they will be used differently for both looks. Nonetheless, there are certain cosmetics that are better for one look or the other. Keep in mind that with everyday makeup, you’re aiming to enhance your natural beauty in a subtle way.

In contrast, evening makeup is meant to attract attention by highlighting and enhancing your facial features as much as possible. The best way to determine which products are best for which look is by distinguishing the color pallet each look requires. Evening makeup often uses striking colors and intense contrast. Everyday makeup, on the other hand, works with natural and soft shades.

Another main difference between evening everyday look is the focus of the makeup. For a daytime look, we often use eyeliner, blush, and mascara. For an evening look, we’re looking to highlight the eyes and lips in particular. To better help you compare between the two types of makeup looks, the table below compares them by describing their main characteristics:

Everyday makeup Evening makeup
Goal Natural and subtle results. Striking and dramatic results.
Colors Skin tones and soft shades. Bright and intense tones.
Face Light foundation the same color as the skin, with a light touch of blush Thicker and flawless foundation, matching skin tone. Features reinforced with intense blush and contour and highlighter.
Eyes Mascara, subtle and soft eyeshadow. Discrete use of eyeliner Highlight the eyes with dramatic eye-shadow, eyeliner, and mascara. Possibly fake eyelashes.
Lips Matte colors of natural hue or sometimes only gloss. Intense, passionate and striking colors.

What characteristics should everyday makeup have?

To know what the characteristics of everyday makeup are, we should just consider the results we’re trying to achieve with such look. As we mentioned before, the purpose of this makeup is all about creating a natural and balanced look that is as effective as it is unnoticeable. This may sound tricky, but if you know what products to use and how to use them, it’s actually quite simple.

This is because the main quality of everyday makeup is that is should be quick, easy and natural. For this, make sure to use products with neutral tones that come as close to your natural colors as possible. Moreover, make sure to keep the lip and eye makeup subtle and soft, going too bold can appear fake, which is the opposite of what we’re trying to achieve with daytime makeup.

It is for this reason that when it comes to everyday makeup, the use of heavy eyeliner and bold lipstick colors is strongly discouraged. If you want to use these products and achieve natural results, consider using matte and nude colors. This will help keep the unnatural effect of sparkle and shine to a minimum.

Everyday makeup means nude colors, natural glow and a rather small amount of noticeable makeup. Nighttime make-up should be a little bit stronger. You can go for darker colored eyeshadow and bold and shimmery lips.

What foundation should I use for everyday makeup?

In order to achieve the complexion you desire, a foundation is an essential tool. For starters, make sure to choose a shade that matches your skin tone. It is especially important not to get a product that is darker or lighter than your skin color. This is actually a pretty common mistake that creates a very noticeably fake look.

In terms of its composition and format, make sure to choose a product that looks the most natural on your skin. Liquid foundation is often a good choice since they usually have a lighter, water-based consistency with a more natural finish. Powder foundation can also give you natural results, however, avoid using oily, compact foundation since these have very heavy coverage and will take away all the natural shadows of your features.

This look is meant to give you a flawless complexion.
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Moreover, a newer alternative to foundation in North America is BB cream and CC cream, which are tinted moisturizers. These products have an even lighter consistency than conventional foundation, giving you even more subtle results. Last but not least, just make sure that whatever foundation you choose for your everyday look, offers UV protection in its formulation.

How can I do my eyes for an everyday makeup look?

The best way to keep your daytime look natural is to keep your eye makeup subtle. Refrain from using dark, unnatural and shimmery tones. Makeup experts suggest using soft, earthy and nude shades instead. Next, you can also use eyeliner, as long as it’s in moderation. A great way to exercise temperance is by applying the product to the upper OR lower lash line only. For a daytime look brown or grey eyeliner may have a much more subtle effect than black.

To best care for your skin, make sure to properly remove your makeup before going to bed.
(Source: Dan Grytsku: 113837539/

To finalize your eye makeup, you can also use an eyebrow pencil and mascara. When using mascara make sure to keep the application light. A simple brown, black or clear product will work just fine. If you’re filling your eyebrows in, make sure to use a brow pencil that matches the color of your eyebrows. This will allow you to fill in any gaps and enhance your gaze in a discreet and elegant way.

What type of lipstick should I use for everyday makeup?

For a daytime look, the lips should look full and moisturized. However, we’re not saying this should be done in a striking or dramatic way. Keep in mind that the most important aspect of everyday makeup is that it’s hardly noticeable. To achieve a subtle look opt for products of natural and nude tones, like light rose and soft peach — whatever you do, stay away from bright reds or dark purples.

Moreover, using creamy lipsticks is the best way to go. These products will give you naturally lush and hydrated lips. For a daytime look, you could also use gloss, as long as its light and in accordance with daytime colors. For everyday makeup, it’s probably best to abstain from using matte or even bright lip colors, these tend to have a more intense and dramatic effect.

In North America today, you can find makeup products that go beyond enhancing aesthetic features. You can find products that will nourish and hydrate your skin while also giving you all the same cosmetic benefits.

What other types of products are useful for everyday makeup?

Aside from the key products we already mentioned, you will be able to find many more products that work great with the everyday makeup look. For instance, concealer is a great tool to hide any blemishes or imperfections. Remember that concealer doesn’t replace foundation, and it should be a shade lighter than your natural complexion.

Moreover, using a setting powder can also help you keep your makeup in place while controlling shine. This product can be applied at the end of your makeup routine, just make sure to pay special attention to the oiliest areas (usually the T zone). Lastly, a little natural colored blush can add a little flush to your complexion. As with every product, make sure not to overdo it, using a soft tone like light pink or peach will help you achieve the most natural daytime look.

How should I apply everyday makeup?

In order to achieve the most natural look, makeup must be applied correctly. This is the step-by-step guide to everyday makeup. It is always advised to begin with a clean and moisturized face. Start your makeup with a concealer if you need to hide any imperfections.

Next, use your foundation or tinted moisturizer to even out your complexion. Then you can add a light touch of blush to the cheeks, making sure to use the appropriate color for your skin tone. After, move on to use a light and matte color eyeshadow to brighten your eyes.

Everyday makeup is meant to highlight and bring out your natural beauty.
(Source: Ronstik: 83911908/

The next step will be to define and enhance the eyes in a natural way. You can add a little eyeliner to the upper or lower lash lines. Subsequently, subtly define your brows and apply a light coat of mascara. To finish the look, use an appropriate share of lipstick, and you’re done!

Are there any disadvantages to wearing everyday makeup have?

Most of the disadvantages that result from the use of everyday makeup are closely related to the misuse of makeup or some particular bad quality products. For instance, all cosmetic products can cause allergic or hypersensitivity reactions in vulnerable people. Using makeup the wrong way (not removing it before bedtime) or using the wrong kind of makeup for our skin type (oily foundation with oily skin) can also make our skin react negatively and promote acne.

For this reason, it is super important that your skin is clean and properly hydrated before beginning to apply makeup. Moreover, some eye makeup can cause irritation in the eyes, and the lips can dry out if you’re using the wrong lipstick or not using it correctly. Last but not least, we should also mention that quality makeup is not cheap, and learning to use it properly will take practice, patience and time.

What are the advantages and disadvantages of using everyday makeup?

As we mentioned a few times throughout this guide, the correct use of everyday makeup can have significant psychological and health benefits. Nonetheless, using makeup every day can also have its own set of complications if not done properly. Below we have summarized the advantages and disadvantages of wearing everyday makeup.
  • Quality makeup nourishes and cares for the skin, lips and lashes
  • Protection from external agents (UV rays)
  • Promotes our self esteem (hiding imperfections)
  • Improves our humour and attitude
  • Improves our facial appearance
  • Allergic reactions in vulnerable individuals
  • Eye irritation
  • Lip dryness
  • Economic costs
  • Time consuming

Purchase Criteria

Before buying any type of cosmetic, there are some aspects you should consider. This next section summarizes the key criteria you should keep in mind when shopping for everyday makeup products. This information will help you find the right products to create the perfect everyday makeup look:

  • Color
  • Product characteristics
  • Skin type
  • Seasons
  • Quality


Since the main goal of everyday makeup is for it to be subtle and discreet, the colors you choose for this look will make it or break it. Make sure to choose natural, matter and nute colors that match your natural complexion as much as possible.

For instance, when choosing a foundation it should match the color of your skin. If you’re using blush, make sure they are light pink and peach tones that look soft on your face. As far as eyeshadow goes, opt for matte earthy tones. Lastly, for the lips, opt for a nude or earthy tone.

As you can see, the everyday makeup look is all about choosing earthy and natural tones.

Product characteristics

When looking specifically for daytime makeup products, their composition and characteristics are key aspects to consider. Some of these characteristics include the texture, pigmentation, and finish of the product. For instance, liquid foundation is often more appropriate for an everyday makeup look than cream foundation.

Moreover, eyeshadows should not opaque or brightly colored, just like blush, it should preferably matter and without any added shimmer. Last but not least, keep in mind that the best lipstick for an everyday look is the creamy ones. Just make sure to avoid using bright or striking colors. In other words, you should choose the most natural properties possible.

Skin type

When thinking of skin type, there are a few things to consider. Skin tone is one of the most important aspects to keep in mind when choosing the right makeup for you. It will be crucial for a natural look that the foundation and tones you choose to match your complexion. If this is not the case, you will end up with artificial results that defeat the purpose.

Another thing to consider is your skin type. For instance, if you have oilier skin, it would make sense to choose an oil-free, matte or sebum-regulating product. If this is you, you may also find shine-control powders to be great allies. In contrast, those with dry skin should choose products with moisturizing properties.

It is essential that you choose products that will work to balance and work with the characteristics of your skin.

Matte products instead of shimmers provide a much more subtle and natural everyday makeup look.
(Source: Lightfieldstudios: 82797707/


If you live in a state with no season, this may seem irrelevant. However, keep in mind that the time of the year should also influence the makeup products you choose. For instance, in the summer it’s better to choose sheer and light products that will allow your skin to breath and stay cool. In terms of the colors, they should also be cooler and brighter than in colder months. Moreover, it is super important that particularly in the summer, you choose products that have some sort of UV protection.

By the same token, special considerations should be taken during winter. Especially if we keep in mind that the cold can really punish our skin. For this reason, during the colder months, we advise you to opt for products with extra moisturizing and hydrating components. As for the best tones to use during winter, because the skin will be paler, we can use warmer colors. Earth tones are always a good choice for these months.

Daytime makeup and nighttime makeup differentiate themselves through several aspects: the way the makeup is applied, the amount of makeup applied, the colors used for the makeup application


Last but certainly not least, quality is a key aspect we should always consider when shopping for any kind of cosmetic product. Compromising on quality can have you buying makeup that can cause unpleasant, adverse reactions that can be very annoying and even have some serious repercussions. Furthermore, the results of the makeup will not be what you hoped for if the quality of the product is not the best.

To ensure you buy a quality product, there are some things you can do. For instance, make sure to consult the list of ingredients and the composition of the product. Moreover, it is usually better to opt for a reputable brand that has verified quality standards. If all else fails, you can always consult experts to find out which products they recommend.


The everyday makeup look can give us a natural-looking, flawless complexion what will allow us to highlight our natural beauty and features in a soft and elegant way. Makeup can make a person look fabulous but it can also make them look disastrous. It all depends on how the makeup is applied, the amount of makeup applied and the colors used to create the makeup. So, to achieve the best results you should know what products to use and how to use them.

Are you looking to hide signs of aging, fatigue or any other imperfections? Would you like to have a flawless complexion without the excessive use of makeup? Then the everyday makeup look is what you should be going for. Remember that by using the right amount of makeup in the right colors, you can give your face vitality, freshness and a healthy appearance in a matter of minutes.

Are you willing to try the everyday makeup look? If you have any questions or comments don’t hesitate to drop us a comment below. If you liked our guide, we would appreciate it if you shared it on your social networks.

(Source of the featured image: Ferli: 16116812/

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